The HUAWEI Ads platform allows advertisers to serve ads in mobile apps integrated with HUAWEI Ads.

If you have ads personalization enabled on your mobile device, we collect and use data from HUAWEI Mobile Services as well as from third-party apps integrated with HUAWEI Ads for ads personalization related purposes, including for creating different user segments, which can be used by advertisers for interest based targeting. The data is associated with your device's advertising identifier. We do not share any segment information that could be linked or associated with you with any third parties.

You can at any time disable personalized ads using the following device settings. If you disable ads personalization, general factors such as the content you are viewing, device language settings, and device model will be used for serving you contextual ads.

If you have consented to location-based ads on HMS device or given the Location permission for a third-party app integrated with HUAWEI Ads, we may use your device's precise location for ads personalization purposes.

Advertisers may collect information about where (e.g. in which app) and how you interact with their ads (e.g. clicks and views) served via the HUAWEI Ads platform for ads attribution and campaign effectiveness analysis. Advertisers are not allowed to use the data for other purposes, such as profiling.

Read more about how your data is processed, and about your rights, from Statement About HUAWEI Ads and Privacy for the country/region you reside in: